Tips I LEARNED at the Show

These tips aren't really show specific; they can apply to any craft show.

• Know your product well. Customers are bound to ask questions about your craft. A good craftsperson understands and knows their materials, processes and completed product like the back of their hand. Knowing your product well shows understanding, confidence, and competence.
• It's a good idea to have something to give your customers and potential customers. Most shoppers only spend seconds at each booth. How will you let them know about your craft and about you, the artist, in only a few seconds? I developed a tri-fold brochure that introduces me and informs my customers about how I make my craft and why. I also included information on the materials I use. In addition, I added contact information and some of my store policies. If a brochure isn't your cup of tea....how about a postcard or other promotional item?
• Make your customer the center of your attention. If you have a booth-mate, make sure your partner understands that customers come first. Too many times I have heard customers complain that when there are two or more vendors at a booth they will seem more interested in chatting than assisting their customers. Remember why you are at the craft show! To meet, greet, sell, educate, and have fun. You can always chat with your booth-mate after the show over pizza and a bowl of pasta.

If you're just starting out doing shows, I found it incredibly helpful to keep a small notepad handy. Make note of what worked and what didn't. What pieces were people drawn to? Which pieces didn't receive any attention? What comments did you overhear? Don't forget to write down specifics about the show too. What was the average customer like? Is this average customer your target market? Did it seem well promoted? Was there a good mix of various types of art and craft? Is this a show you would like to participate in again?

If you have a chance, walk around and meet other vendors during a slow time. This is usually right after lunch (2pm-ish). It's always nice to meet other artists. I have found that 99.8% of artists and crafters are friendly. This will also give you an overall feel of the type of customers the show is targeting. Oh, and a very, very important factor....ask how many vendors are repeat vendors. If most or all of the vendors are new to the show (assuming the show isn't new itself) it should send up a huge red flag! Vendors will not waste their time, energy, and money on an unsuccessful show.

Next: An interview with Linda from Paper n' Clay...