More defining STYLE

Being able to define your work will allow your to determine the best outlets for your work. In other words, if your work is a little kitschy and you use a lot of upcycled goods and ephemera in your pieces, an upscale art gallery probably isn't the first place your should approach in showcasing your work. Perhaps a hip and trendy gallery near a college is better suited for your type of work. This necessary step will also help you define your customer base. (And remember, your can't sell to someone if your don't know who that someone IS!)

This next step is, or can be, a long process. Developing your unique style. Just about every fashion design and known artist has a distinct style. No, you don't have to reinvent the wheel, but you do have to make it your own wheel. Take good 'ol Norman Rockwell for example. Just about everyone can recognize a Norman Rockwell painting. Why? His painting have a distinct style. Is the subject matter unique? No. Is applying paint to a canvas unique? No.

I say this can be a long process because in the beginning of your career, more than likely you will create pieces based on work that someone else has already created. Take bead jewelry for example. There are tons of bead magazines out there, and most of them all have "projects" for you to try to replicate at home. There is nothing wrong with this, but who's style is it? Certainly not yours. As you become more comfortable with your skills, a style will develop. I promise!

Next: Quality.