When life makes you SLOW DOWN

Some people believe things (events) happen in people's lives for a reason. Some call it fate. Others believe it is God speaking to you, while some don't believe in fate (or God) at all.

Me? I haven't quite decided yet. This past week my husband was in a car accident. Don't worry, he's fine! A little sore, but perfectly fine. The car? Well, to quote the Collision and Repair Shop, "Repairs exceed cash value" which just means in layman's terms, the car has been totalled.

So this week I have had a flood of emotions: Fear, helplessness, desperation, confusion, and love.

When my husband called me on the cell phone and said he had been in an accident, shock and fear filled my spirit. Shock because, well, does anyone expect to have a loved one in an accident? And fear. Fear of harm to a loved one, fear of loss. This fear is coupled with helplessness. Because as much as I wanted to be there just to hold his hand and look into his eyes, I couldn't be there. I just couldn't physically be there!

But then, something took over my emotions and I knew I had to be strong. I had to think. I asked him if the other drivers were OK and if the police had been called. Yes, he did that before calling me (thank goodness). I asked him to write down details, gave him the local number to our insurance agent, etc. I had to keep it together, not only for him, but for the kids too (who were probably wondering what was going on and why I wasn't taking them to school on time!). Once the police arrived on the scene, I had to turn my attention elsewhere.

I then had to call my work and let them know I wouldn't be in and then called the school to let them know the kids would be late. Then I had to make a call to Grandma just in case I needed her to help with the kids.

After I realized my husband was going to be OK, desperation and confusion began to set in. Desperate because I felt like I needed more information. How did this happen? Why? Where? What is going to happen to our car? (I now realize these are all pretty selfish emotions, but I must be honest and say that they seemed like real important concerns at the time.) I also felt confused because I learned it would take over a week for the police report to be available and until that piece of paper becomes available there is really nothing we can do to get our lives back to normal. I guess by normal, I mean having transportation. Right now my husband is carpooling, but he also travels for his work.

Today, for example, he had to catch a flight to Albany, NY. Well, since it is Sunday, that isn't a problem. But if he has a flight scheduled during my work hours or when it conflicts with the kids' school, then what? Well, I suppose it's only temporary, but I like plans. Schedules. The whole "unknown" plan makes me uneasy. Seriously uneasy. However, I know we'll manage. We always do.

Ah, but there is also love. Saturday my husband took the kids sledding. This is something they had been asking to do since the first snowfall. As a mother and wife, there is no greater pleasure than watching (and sometimes participating) in joyful family activities. To top it off, the kids and my husband brought out the toolbox and built (assembled) a new stool for my workbench! What a joy to watch them twiddling around with wrenches and screwdrivers. Seeing the determination in the kids' eyes is just priceless.

As an added surprise, my husband suggested we have sushi take-out. It was heaven. Sushi and a nice bottle of plum wine to cap off the evening. A delightful meal with delightful company.

So this weekend we slowed down and really appreciated each other's company. We reconnected as a couple and as a family. Call it fate, or whatever, but because of the accident we are emotionally a stronger family once again.

Artist Feature - MARY HAMILTON

An award winning artist, Mary Hamilton is the artistic force behind DreamOn. Mary is heavily influenced by her travels and the many cultures she has experienced.

Mary describes her work as impressionistic in nature because she "love(s) it when the center of interest appears in the midst of background objects that aren’t so well-defined. I want watercolor to look like watercolor, and I want my paintings to have a painterly look, not a photographic copy."

One of my favorite pieces in her Etsy shop is entitled, "Rare Bird" and features a white Egret investigating the sand dunes. This original watermedia painting is available for $39 USD.

In addition, Mary is a member of Studio 1212 Gallery, Artists' Guild of Anna Maria Island, Creative Artists’ Guild, the Beach Art Center and Glenwood Springs Art Guild.

To learn more about Mary and her art, go to http://www.mary-hamilton.com/ or http://www.dreamsaboutart.blogspot.com/

Getting over the FEAR

I'm terrified to participate in outdoor craft shows! Simply terrified. Worse, almost all the late spring and summer shows in my area are all outdoors. I just know Mother Nature will have it in for me and blow my entire tent and all my precious jewelry into the Lake. Gone forever!

Now some large indoor shows do happen in the summer, however they are several hours away. In comes fear number 2. I have an awful sense of direction, truly. There is a running joke in my family that I can get lost in my own neighborhood. Sad fact is, it's true!

This past year I discovered and reconfirmed the fact that my jewelry does not sell at smaller venues. If the gate is under 1,000 my sales have been pitiful. If the venue does not advertise and promote to my target customer, I have very poor results. So, after my last small show in October of last year, I swore off these types of shows. Mind you, I did learn valuable lessons at these shows, but frankly, I could have much better spent my time (10+ hours a day) developing new products, marketing, updating my blog, etc.

Therefore, in order to participate in ANY craft fairs this year I will need to conquer at least one of my fears. Do I suck it up, get a tent and sell locally? Or do I risk getting lost on the way to Madison? Or do I stop doing craft fairs all together and focus on consignment and wholesale accounts? Hmmmm...there's and interesting (and scaredy-cat) idea!?

Artist Feature - CIGAR BOX BEADS

Hailing from Seal Beach, California, Marilyn is the creative force behind Cigar Box Beads. Beadweaving has been her passion for over 20 years and it all began with a simple purchase of a cigar box full of beads at a flea market. Additionally, Marilyn enjoys crochet, knit, sew and decoupage.

The piece featured above, is a hand-woven Amulet Bag which is comprised of hundreds of tiny seedbeads, red jasper gemstone chips, and a wooden fetish lizard. It is available in Marilyn's Etsy shop for $80 USD.

Marilyn is a proud member of the Etsy Beadweavers Street Team and the California Craft Club of Etsy (CCCOE).

Artist Feature - CAT'S PAW ARTIFACTS

Judy Richards resides in Portland, Oregon where she makes lampwork beads and designs jewelry - unique and hopefully artful jewelry. She is always striving for new ideas and new shapes in glass. Judy is inspired by nature (flowers, birds) depicted in glass. She loves abstract lampwork most of all with layers of glass and complexity. She is always striving to meet that goal. She has done the work of reasonably exact glass beads - but yearns to break out of that toward something more complex and deep in an artistic sense.

Furthermore, Judy is a member of the Portland Bead Society, the ORBS (Oregon Regional Beadmakers Society) and the ISGB (International Society of Glass Beadmakers).

The bracelet featured above can be purchased in her Etsy Shop for $60USD.

SPECTACULAR FINDS OF 2007

As the year comes to a close, I have been fortunate enough to be introduced to some wonderful products, artists and crafters over the year. I will share them with you!

1. Natures Corridor is a Wisconsin artist who creates warm and wonderful watercolor and acrylic paintings. I absolutely love the colors she uses, the hint of whimsy in her watercolors, and the movement she creates in the trees and landscapes are mesmerizing!


2. Natalya Sots is a ceramics artist from Schaumburg, Illinois. She makes teapots, cups, plates, bowls and bells too! Her creations are fun and pack a colorful punch! My favorite piece is the Mad Hatter Teapot.


3. sjDESIGNS is an exquisite greeting card crafter from Omaha, Nebraska. I have been purchasing cards from Stephanie (sjDESIGNS) for over a year, and every card is perfection. If you are looking for unique and very well-made greeting cards, look no further!


4. Block Party Press is no ordinary polymer clay artist! Hailing from Baltimore, Maryland, she creates all of her designs by first making a hand-carved stamp, then using the stamp in the clay. Thus all of her designs are uniquely hers! Additionally, she uses a special distressing technique on her items too, which further creates a unique yet distinguished look.


5. Soapylove is the creator of bright, cheerful, and perfectly scented glycerin soaps and soapsicles. They make great gifts, especially for kids and the kid-at-heart! Debbie (Soapylove) hails from San Diego, California, and her soaps can be found around the globe and on Etsy.


6. KimonoMomo is obsessed with vintage Japanese textiles. Carol is the creative genius behind Kimono Momo where she reconstructs vintage kimono and obi into one-of-a-kind works of art, namely scarves and handbags. Each piece is uniquely beautiful...and if you are looking for vintage fabrics, Carol also has some available in her Etsy shop!
7. Precious Meshes is a wire and jewelry artist. Emily Conroy crochets fine gauge wire to create masterful works of art! Some of my favorite pieces are her Anemone Hoop Earrings. Emily is also co-owner of VIX Emporium in West Philadelphia, which features independent artists and crafters from around the world.
8. Purusha creates "All Natural Handmade Soaps" and is based out of New York City. I have been an avid handmade soap user for over three years for two main reasons: Handmade natural soaps are better for the environment (no nasty chemicals being washed down the drain) and handmade natural soaps have done wonders for my skin.
   

Of course, these are in no particular order and I'm almost certain I have neglected a few talented artists and crafters...but the best thing about a blog...I can edit and update the list! :) So watch for additional 2007 Spectacular Finds over the next week or so.

Again, I would like to wish everyone a warm and joyful New Year! Oh, and be on the lookout for a special sales announcement in your mailbox (hint-hint)!

Artist Feature - REGAL BEADS

Kim has been crafting for as long as she can remember, though for the past five years beadweaving has been her main focus. Kim revels in the challenge of weaving a new pattern and the satisfaction felt by completing a piece of woven art.

The necklace featured above is titled, "Sunny Skies" and is available in her Etsy shop for $80 USD. The piece measures about 19" in length and was created using thousands of tiny seed beads. Each piece takes several hours to weave!

If you are looking for a custom piece of wearable art or are looking for a particular color, just contact Kim through her Etsy shop! She enjoys custom orders. Kim is a member of the Etsy Beadweaver Street Team.

Artist Feature - GEORGE MCKIM

Hailing from Raleigh, North Carolina, George studied art in college and has a Masters Degree in Painting and Drawing. His artwork has been shown in galleries and museums in the Mid-Atlantic region. George's day job is working as a pre-press graphic artist for a printing company and he makes art in his "spare time."

Featured above is an original collage painting is based on the image of a flower. It is titled, "Springtime Explosion." The painting is available in George's Etsy shop for $75 USD.

Other works include: Sunflowers, 5isms, and other abstract artwork.

Non-handmade Confession

Prompted by this article in the Etsy Storque: "Confess, Cheaters", I too must confess my mass-produced buying sins....

While I'm not overly crafty, (I don't sew, paint, draw, or do well with a glue gun) I can cook. So to fill the Handmade Pledge order, I made POUNDS and POUNDS of Spiced Pecans! They were a big hit. Woohoo, I was off to a great start! But then the realization that some items I just couldn't make and I didn't know how to fill their Holiday Wish without buying something mass-produced. Grandma wanted a certain perfume and my husband wanted a certain band's CD. So, there you have it...I bought perfume and TWO CDs. Oh, and I received an awesome set of non-handmade knives (so I can cook!).

I will try to do better next year and throughout the year during other gift-giving holidays and birthdays too.

Time for a Little Rest and Relaxation

The kids are performing their End of the Year Winter Concerts this week. My Husband is starting his Christmas vacation tomorrow. I have shipped all my holiday orders.

Now, finally, it is time to relax. Maybe start on some new designs? Plan a menu for Christmas Dinner? Maybe, just maybe...get ready for tax time. Nah!!!

I wish all my readers and customers a happy, safe and joyful holiday!

Peace and Joy to ALL!

Artist Feature - DARJEELING PAPER, LTD.

Situated in Largo, Florida, Michael Gresh is the co-founder of DemiGod Studio and started Darjeeling Paper, Ltd. as a way for him to hone his skills and try out new techniques, all while presenting his works to the world.

A sample of Michael's work can be seen above in this four-pack of blank-inside notecards which feature four distinct patterns and come in four vibrant colors. The cards are approximately 4" x 5 1/2" and are packaged together in a resealable cellophane pouch, along with four blank white envelopes. The set is available in his Etsy shop for $6.00 USD.

Feed your inner paper addict! Or maybe that's just me ;)

Artist Feature - ULIXIS CRAFTS

Hailing from Hamilton, Ontario, Amanda Giesler is the creative force behind Ulixis Crafts. Amanda has been crafty her whole life and enjoys making a variety of things. When she was younger, she was into drawing, making wreathes, dolls and even beading. Today, her focus has switched to notebooks and jewelry. Amanda also states that she also enjoys cooking, reading, writing and problem solving.

Amanda's "Lemon Cream Button Bracelet", featured above, can be purchased in her Etsy shop for only $5.00 USD. In fact, she has quite an assortment of button-themed jewelry in a variety of great colors!

Wait a minute. Did she say, "Problem solving?" Well, Amanda is a 5th year honors Biology and Pharmacology co-op student at McMaster University! She is also working in the Janssen lab on her thesis. She concurrently does real-time videomicroscopy of smooth muscle cell migration. Fascinating!

To learn more about Amanda, her craft, and other Etsy crafters, go here: http://ulixis.blogspot.com/

The day AFTER

Yesterday was the ART vs. CRAFT event in Milwaukee, and despite freezing temperatures, the show was outstanding!

I was able to meet a few new crafters and briefly catch-up with familiar faces too. At this event I was next to two wonderful upcyclers, Holly and Alex of GroveCraft. The duo is from Minnesota and create wonderfully warm and soft embellished mittens and hats from upcycled wool and cashmere sweaters. Toasty!

Also near me was Becky of MyMishMosh. Becky is from the Milwaukee area and specializes in making creations from bicycle parts (jewelry, collage and assemblages) and duct tape wallets and purses. Ingenious!

I was also pleased to meet fellow WIST (Wisconsin Street Team) member, Bobbi of KittyGrrls, Knits and Spins. She makes wonderfully soft and colorful hand-dyed yarns. Yum! Even Cari from MudandMint stopped by to say "hi."

A familiar face, or should I say faces, were Emily Frances and her husband, Pat. If you recall, they were my booth neighbors during the Summer version of Art vs. Craft. I am proud to announce they have joined Etsy and will be selling their silkscreened shirts, oil cloth aprons (my favorite!) and her wonderful capes. Visit their soon-to-be-open shop on Etsy.

I also must give some much-deserved praise to the promoters, Faythe Levine and Kim Kisiolek! They have always done a superb job of organizing and advertising the event. Thank you, ladies!

Artist Feature - MINERAL MAGIC COSMETICS

Kelly Peterson is the driving force behind Mineral Magic Cosmetics, a thriving business headquartered in Pennsylvania.

Admittedly, I don't know much about mineral make-up! This is what Kelly has to say about her products, "I take great pride in my makeup line and guarantee 100% satisfaction. Mineral makeup is pure, crushed minerals from the earth, that improves your skin condition. It provides an SPF (sun protection factor) of up to 20, depending on how much you apply. It is an anti-inflammatory for your skin, as well. My makeup does NOT contain bismuth oxychloride, which is kin to arsenic, and is most likely the reason for skin discomfort and bad skin reaction.Since these minerals are 100% pure, bacteria cannot be supported and there is no expiration date. There is also virtually no allergy risk. It won't clog your pores and is used as a mineral supplement for your skin."

The set featured above, "Vegan Mineral Makeup Kit", is available for $30 USD in her Etsy shop (http://mineralmagic.etsy.com/) and contains foundation, blush, eye, makeup brushes, a carrying case and mineral veil. This set is a great way to introduce yourself to Minreal Magic or be given as a gift (hint-hint).

It's officially WINTER now!

Well, maybe not on the calendar, but in my mind it is! We had our first taste of snow on Thanksgiving day. Not too significant, maybe an inch or two and it lingered on the ground for a few days. But today was a different story!

I had a local crafts show I was participating in and couldn't see what was going on outside, which is fairly typical of most shows. I knew the weather was slated to get nasty later in the evening, but the snow began to fall around noon today. By 2:oopm a few inches had fallen and the show I was attending was void of customers (I wouldn't want to go out either!). I told the promoters I would be packing-up and heading out before the snow got much deeper. It was then they announced the show would be closing early!

After slipping and sliding home on the yet-to-be-plowed streets, I got home and enjoyed the rest of the day with my family. My son entertained us with Christmas tunes on his violin and we put up a few holiday decorations. The only thing missing was some hot cider and cocoa.

Most of the time I curse winter weather, but today it allowed me to spend some time with the family, which is always appreciated!

Tomorrow's forecast doesn't look much better than today's. Perhaps I'll be able to catch up on some Artist Features and start gearing up for Art vs. Craft show coming up next weekend. It will be my last show of the year!

Artist Feature - LAZY CAT

Lazy Cat is comprised of three good friends who met in Ann Arbor, Michigan. Kelly, Allison, and Stasia began their venture by making gifts for family and friends. Crocheting, which each had learned from their grandmothers, is Lazy Cat's specialty. The group works with not only yarn and fiber, but fine-gauge wire as well. They focus on wire-woven jewelry, scarves, hats, baby and pet items.

Oh, how I envy those who can sew, knit and crochet! Being a jeweler myself, I especially appreciate wire crochet. The piece featured above is titled, "Broadway" and is a princess length necklace which was created using black wire, carnelian gemstones, and multicolored glass beads. I love how the black wire really adds drama and contrast to the piece.

Broadway is available in their Etsy shop (http://lazycat.etsy.com/) for $55 USD.

Artist Feature - PERSONAL TREASURES

Phyllis Mufson is the creative voice behind Personal Treasures.

Earlier in her life she was a textile artist and that sensibility influences her designs. Phyllis is concerned with how the jewelry drapes and moves when worn on the body. Phyllis is also inspired by her customers. In addition to her Etsy stores she sells through private jewelry shows. During these shows she gets to see how women respond to the jewelry. Phyllis talks with them about what interests them, and finds out which designs are particularly flattering to wear.

The necklace featured above is a strikingly beautiful Phrenite gemstone necklace, measuring 18" in length and is accented with vermeil beads. It is available in Phyllis' Etsy shop (http://personaltreasures.etsy.com) for $185 USD.

You can learn more about her coaching practice at: http://phyllismufson.interfaceias.com/

Phyllis also has a blog where she writes about creativity and creative people at http://personaltreasures.blogspot.com/.

Artist Feature - SHOOZLES

Michelle, aka Shoozles, is the mother of 12 year old triplets and a St. Louis Missouri resident. She has been creating art jewelry for 18 years and has worked on many different mediums, including: shrink plastic, polymer clay, paper. clay, plastic, and glass.

Eight years ago Michelle discovered her love for glass fusing and it has been the focus of her creative and artistic outlet. The Fused Glass and Brass Pendant featured above, is available in Shoozle's Etsy shop (http://shoozles.etsy.com/) for $20 USD.

Michelle is also a member of the Etsy Glass Artist's Street Team and WWAO (Worldwide Women Artists Online). In addition, you can learn more about Michelle and her creations at http://shoozles.wordpress.com/

Artist Feature - CRAFTY MOOSE

Debbie, aka Crafty Moose, has been crafting for as long as she can remember. Debbie is self-taught and has enjoyed painting, needlework, quilting, polymer clay and jewelry making. Most recently, she has found herself drawn to beads and has returned to the art of french beaded flowers. Debbie enjoys making original, one-of-a-kind butterflies and dragonflies. She is also introducing a new line of one-of-a-kind beaded art dolls and sun catchers to her Etsy shop.

I personally love Debbie's beaded art dolls and beaded flowers. The piece I have featured above is titled, "Ikebana Freestyle French Beaded Flower Arrangement" and is available in Debbie's Etsy shop (http://craftymoose.etsy.com/) for only $15.99 USD. The flowers are comprised of tiny Czech glass beads and are arranged in a cut-glass bowl.

Artist Feature - CREATIVE SUNDRIES

Sarah and Carol, the mother and daughter team behind Creative Sundries specialize in vintage treasures and unusual ephemera, as well as handmade ATCs, notecards, crocheted cuffs, and jewelry.

I know I really enjoyed peeking through their shop at all the vintage and ephemera items. I think it is funny when I happen upon something I recall from my childhood. (but of course, that means I must admit that my childhood is now considered VINTAGE!)

A fun piece of nostalgia, pictured above, is a pair of game playing cards from 1968 called "Funny Bones" and are ideally suited for mixed media art or collage. The cards can be purchased in their Etsy shop (http://creativesundries.etsy.com/) for only $1.50 USD.

Sarah and Carol are also members of the Etsy Minnesota Street Team and IndiePublic. You can learn more about Creative Sundries at http://creativesundries.blogspot.com/

The Art Jewelry Collective HOLIDAY GIFT GUIDE

Are you looking for something unique? Perhaps a piece of quality art jewelry? With all the jewelry choices available, it can be quite a daunting task to sift though the pages and pages of ordinary jewelry. Well, I have a solution!

The Art Jewelry Collective Holiday Gift Guide is here! It is packed with high quality, unique, and reasonably priced art jewelry. Let your loved ones know you care by taking the time to find them something truly wonderful.

What is the Art Jewelry Collective (AJC)? The AJC is a group of like-minded jewelry artisans who believe in quality workmanship and uniqueness, professional and authentic presentation, excellence in customer service, appreciation and preservation of jewelry as a respected art form, upholding the standard for a respectable and “living wage”for art jewelry-makers, educating potential customers and the general public toward a more qualitative versus quantitative (high volume, low price) mind-set.

Currently, you can find a wide range of earring styles available in the AJC Etsy shop (http://artjewelrycollective.etsy.com/).

HAPPY SHOPPING!

Artist Feature - BECKI'S DESIGNS

Becki (aka Entyqua) is a stay-at-home-mom to a beautiful daughter and resides in Salt Lake City, Utah.

Becki creates both costume jewelry and genuine gemstone and precious metal jewelry as well as finished jewelry boxes, greeting cards and other paper crafts. Soon she will be adding clothing as well!

Becki loves to use a lot of natural stones and beads for her creations. Her favorites being wood and gemstones. She also loves to use freshwater pearls and faux pearls because they have a very elegant feel to them and always and a touch of class to every piece they are used in. All of Becki's jewelry designs are handmade with care.

The necklace featured above is available in Becki's Etsy shop (http://entyqua.etsy.com/) for $35 USD and is adorned with silver beads and a mother-of-pearl cameo pendant.

Artist Feature - MOMMY AND ME BOUTIQUE

The Mommy and Me Boutique features many one-of-a-kind items created from the finest fabrics, ribbons, and workmanship. Corine works and lives in California and has a passion for making aprons for adults and toddles alike. Her other specialty is creating little skirts and baby items, including apparel for American Girl dolls. She describes her work as fun, funky, traditional, and vintage.

The adorable child's apron (pictured above) is available in Corine's Etsy shop (http://mommyandmeboutique.etsy.com/) for only $21 USD. It is reversible and features a ruffled edge and a little pocket too! I think it would be the perfect treat for any little girl!

You can learn more about Corine and her craft at: http://themommyandmeboutique.blogspot.com

Artist Feature - CRYZTAL VISIONS

Beth Alexander (aka Cryztalvisions) has been creating with stones and crystals for as long as she can remember. Beth comes from a long line of crafters and artisans. "My great grandmother was a very talented artist who started painting late in life. She left behind some amazing oil paintings that I will always treasure. She also painted and fired china, she had a fantastic eye for detail and could paint tiny pictures small enough to fit on a thimble. My father was an accomplished, well rounded artist and crafts person and spent many years teaching art in the public school system." It must have been quite an interesting and exciting childhood to be surrounded by artistic talent!

Beth has been creating unique jewelry for over 20 years and has an insatiable appetite for learning new techniques that push the boundaries of her creativity. Along the way she has also been drawn to studying and practicing various energy healing arts, like Reiki, chakra balancing, Earth based energy medicine, shamanic practices, and Angel Therapy. Beth has have found combining her love of minerals, an artistic eye and skill in jewelry fabrication and design, along with her heightened sensitivity to energies creates a powerful synergy. She loves to immerse herself in the creative process and is fascinated when some pieces seem to magically design themselves.

One of Beth's newest pieces, "Circle of Life" is a handcrafted fine silver pendant/amulet necklace and is available in her Etsy shop (http://cryztalvisions.etsy.com/) for $48 USD and is featured above.

Artist Feature - PAULETTE INSALL

Portland Oregon resident, Paulette Insall, is an artist. A painter, if you will. Though, she never thought of herself as an artist until a few years ago. For many years Paulette dreamed of painting, but could never bring herself to pick up a paint brush until October of 2006. That's when her love of creating stories with paint and paper began!

This is what Paulette had to say about her art, "My art is about the search for connection…to self, to like minded spirits, to family, and to God. Most of my work depicts a sole woman because these are the stories of my own personal search and the emotions they invoke within my soul. My hope is that the visual stories I create with my art touch people from all walks of life and let them know that they are not alone…and find comfort in that knowing."

Beautifully and so precisely said. It is obvious to me the emotion and depth Paulette has put into the many faces of her characters. One of my favorites (pictured above) is titled, "Follow." The woman's flowing hair seems to be pulling her in a direction she isn't quite sure she should go, but she is curious as to the path it may lead her down. To me, butterflies are a symbol of hope, rebirth and transformation. Perhaps the path is the path from adolescence into adulthood? Perhaps she is on a journey of self-discovery? You decide!

For more examples of Paulette's art, go to http://pauletteinsall.etsy.com/

Images copyright Paulette Insall

END OF THE YEAR SALE!

Elements by Dawn is having a 40% off clearance sale on select jewelry pieces! All domestic shipping on sale items is only $2.00.

Visit the Elements by Dawn's Sale Section early for the best selection!

Happy shopping!

~Dawn

Artist Feature - COCONUT PALM DESIGNS

A Canadian residing in Belize, Joanne is a graphic designer who has fallen in love with woodworking and painted signs. Joanne also creates ACEO (Art Card, Editions and Originals), which I love! I have a growing collection of ACEOs and am always looking to add to my collection. One of my favorites from Coconut Palm Designs is "Orange Wildflower." This particular flower is grown in Belize. Joanne drew it with pencil crayons on watercolor paper. It is an original work of art and is signed on the back.

Another favorite piece in her Etsy shop (http://coconutpalmdesigns.etsy.com/) is this Custom Butterfly Sign (pictured above, left) for only $35 USD. Joanne explains the process of making this sign, "This Welcome sign is hand painted in purple. The words, butterflies and fish on the main part are carved out using a dremel and then the butterflies and fish are painted back in. Sign measures 10" x 3.5" with the butterfly measuring almost 3" x 3". It is hung with ribbon braided with wire for durability and sealed against the elements with an acrylic spray finish. This sign is customizable with your name, city, or country in place if the 'Jamaica' or that part can be left blank."

ART vs. CRAFT

For those of you in the Milwaukee area...come out and see me and other talented artists and crafters!

Details: Saturday December 8th from 10am thru 7pm. The new venue is at the Masonic Center on the corner of Wells St. and North Van Buren St.

For more info, including a map and other details, go here: http://www.artvscraft.com/

Secret Santa Swap

For the second year I have been privileged to participate in the Switchboard's Secret Santa Swap, organized by Lili of http://www.iglubu.com/ .

My Secret Santa was Erin from http://bridedesign.com/ ! Not only did she fill my entire Wish List, she included chocolate! How cool is that?

In the photo above (and please excuse the dull photography) you can see a hand-bound journal with Japanese Yuzen paper on the cover (very cool and perfect for sketching my jewelry designs in!), 2 sets of handmade stationary (always appreciated and loved!). In addition she included an ACEO (I'm a collector!) and some handmade soap from Kristine's Shower, which is all ready in my shower (I'm addicted!). Oh, and did I mention chocolate. Well, it's not in the picture because I have devoured about 1/2 of the bar (yum!).

Thank you, Erin! You have brightened my holiday season all ready.

Artist Feature - ALASKA HOT DOGGIES

Alaska native, Jodi Hughes, has an obsession...an obsession with color! Jodi's focus is on hand-marbled papers and textiles. She also enjoys upcycling, reconstruction, and recycling discarded objects.

An example of her marbling technique can be seen above. The aluminum cuff bracelet has been covered in handmade marbled paper, then clear coated to help protect it against moisture and gentle wear. It is available in her Etsy shop (http://akhotdoggies.etsy.com/) for $7 USD. While the bracelet is a real attention grabber, her marbled lampshade are beyond cool! For about $15 USD you can transform the look of an ordinary lamp to something fabulously unique! Check them out in her Shop!

Jodi is a member of the Etsy Fiber Artists Street Team (FAST).

To learn more about Jodi, visit her blog at: http://akhotdoggies.blogspot.com/

Artist Feature - CATHERINE MARCHE

A Londoner born in Paris, Catherine Marche is an artist by trade. While it is immediately evident Catherine is a jewelry designer from her Etsy shop (http://kalicat.etsy.com/) many probably do not realize Catherine is an accomplished illustrator too! Her work can be found in the UK, Spain, France, the Netherlands, Zambia, and the US. But it doesn't stop there, she has also been employed creating illustrations for various magazines, books, fashion shows, and more.

If you would be interested in commissioning Catherine, she can be contacted through her website at http://www.catherinemarche.com/

Artist Feature - ADORNMENTS BY BJ

Tennessee resident, BJ's passion, and therefore her obsession is to create unique, one-of-a-kind beautiful artisan jewelry. She has been designing and creating jewelry for about a year and a half, and it has literally taken over her time and rejuvenated her life too! BJ is a young retiree, and jewelry design has virtually changed her "mundane existence." Her Etsy shop (http://adornmentsbybj.etsy.com/) contains quite a variety of designs to fit every style or occasion. BJ believes jewelry is selected subconsciously, reflecting your persona ~ your soul, if you will. BJ says, "You can be drawn to a stone metaphysically and not understand the attraction. My preference of materials leans toward natural elements ~ semi-precious gemstones, crystals, shells, wood , pearls, sterling silver and gold filled findings, and my latest addition: silk and braided cord used for my new series of Chinese Knot Jewelry."

In addition, BJ is a member of AJC (Art Jewelry Collective), JET (Jewelry on Etsy Team), S.R.A.J.D. #0517(Self Representing Artist Jewelry Designer).

The Faceted Citrine Quartz Necklace on a Chinese Knot Cord is available in her Etsy shop for $50 USD. A matching set of earrings are included, which completes the collection nicely.

Member of the Day

Yep. I'm Tuesday's Member of the Day on IndiePublic! I'm excited, shocked and honored too.

You can "meet" me and other IndiePublic members throughout the week. :)

http://www.indiepublic.com/

Artist Feature - DINA CUOMO

Dina Cuomo is the artistic voice behind Elektra Jewelry Design http://elektrajewelry.etsy.com/ Her travels to Greece and her Greek background have influenced her love of 18k and 24k gold and her choice to work with rich gold vermeil (24k over sterling silver). Dina makes one of a kind jewelry pieces to accommodate many different styles and fashion trends. She works primarily with gold vermeil, Bali sterling silver, semi-precious stones and vintage glass beads. Be on the lookout for Dina's new pieces in her Murano Collection. The colors of these beautiful Venetian beads are so exceptional, they add another dimension to her jewelry designs.

The beautiful Y necklace (featured above), entitled, "Y Not" was created with deep amethyst Swarovski crystals and at its focal point is a pure gold filled Murano glass bead from Venice, Italy. It is highlighted by a gold tone chain. This beauty looks stunning dressed down or up. It can be purchased in Dina's Etsy shop for $65 USD.

Artist Feature - YASLANI

A self described pack rat, Yasmin is a mixed media artist and jewelry designer from New Jersey. Her work is whimsical, playful, colorful and will definitely make you smile!

After spending a number of years in the corporate life, she gleefully returned to her heart's desire....crafting and making art! Yasmin says, "Making things is an addiction....I believe all items have a second life and I love using recycled items and supplies that are gentle to the environment." In addition, "I'm all about art, fashion, beauty, pop culture and anything that makes me think or smile." I couldn't have summed it up any better.

Bamboo pendants are her forte. The piece featured above is entitled "Paris" and is a collection of 8 scenes from Paris all affixed on a natural bamboo tile ready to be showcased as a pendant or charm. The pendants are available at her Etsy shop (http://yaslani.etsy.com/) for $20 USD.

You can learn more about Yasmin and her creations here: http://yaslanisgroovespot.blogspot.com/

The Indie Entrepreneur

The Indie Entrepreneur is a business website guide geared towards independent entrepreneurs in the creative and design fields. Their goal at IndieEntrepreneur.com is to simplify the business process and offer concise, helpful tips in starting out, stepping up, and successfully maintaining your business.

This blog is chock full of helpful and interesting information! The creators have done an excellent job in compiling information on technology, tips, trends, and other business resources....not to mention the thought-provoking interviews from other indie businesses too!

Grab a cup of coffee or green tea and dive into http://indieentrepreneur.blogspot.com/ You'll be glad you did!

Artist Feature - LINDA CHANDLER

Linda Chandler began making jewelry even as a child and grew up designing and handcrafting one of a kind pieces. She is inspired from designs of nature to basic functional pieces and combines the two into literal works of art. Linda is a master craftsman in many facets of jewelry making. Whether it be silversmithing intricate filigree designs, weaving wire into almost impossible patterns or stone setting, her foremost enjoyment comes from the design to finish of her amazing pieces. Linda has been a vendor on Etsy.com for well over a year and finds it a welcome change from the traditional Art Show scene that she spent many years taking part in. She feels that Etsy is a wonderful and lucrative avenue in which to share your designs, meet fellow artisans, and share tips and techniques.

Linda is also the co-author of "Woven Wire Jewelry" & "Getting Started Making Jewelry" published by Interweave Press.

The Argentium Tarnish-resistant Sterling Silver Woven bracelet, featured above, is available in Linda's Etsy shop (http://lchandler.etsy.com/) for $85 USD.

Taking the PLEDGE

I pledge to buy HANDMADE this holiday season and request that others do the same for me!

Some may ask, "Why buy handmade?" Well, to me handmade is more than just uniqueness, quality workmanship, individual creativity, custom creations, and details. Handmade is an art form. 99.99% of crafters take painstaking pride in their creations and I wish to honor their talents by purchasing and supporting their livelihood. I hope you will do the same!

Please visit http://www.buyhandmade.org/ for a listing of participating members. I am number 2567 located on page 6.

Going to the Mouse House

Yep! Disney...here we come!

Once upon a time I knew Disney like the back of my hand. Having grown-up in Florida, visits to Disney were fairly frequent. (Yes, I remember E-tickets!) However, this will be our first visit with the kids. Funny thing, when we were planning our vacation, the kids weren't the least bit excited. In fact I heard complaints! "Why do we have to go to Disney?" "Can't we go to the Dells instead?" Oh, how my feelings were hurt! Now, finally, they are excited. Thank goodness.

Mouse House, here we come!!

Artist Feature - SO AND SEW CRAFTY

Karen Copeland is the artistic force behind So and Sew Crafty. Hailing from Opp, Alabama, she has been crafting for over 30 years and is the mother of four grown children!

Karen specializes in quilts, blankets, clothing, tote bags, dolls and stuffed animals. She even makes little outfits for your four-legged friends!

One of the most thoughtful gifts I received when I was expecting my little bundles of joy were personalized receiving blankets. Karen makes an equally thoughtful gift in her Etsy shop (http://soandsewcrafty.etsy.com/). For only $17 USD you can order a personalized fleece throw, like the one featured above. There are 8 colors to choose from and you also choose the color of the embroidery! How cool!

You can learn more about Karen and her crafts at http://soandsewcrafty.blogspot.com/

Artist Feature - VALERIE MUNGIA

Valerie Mungia, aka Wanderlust & Pixie Dust, hails from Riverside, CA. Valerie's love of world travel, antiques, ephemera, and anything and everything vintage is evident in all of her handcrafted goodies.

The ephemera piece, featured above, is especially cool! As a little girl I loved Holly Hobby! Somehow and somewhere, Valerie has discovered some vintage Holly Hobby wrapping paper. Wouldn't this make an ordinary gift just so much more special?

You can purchase the Holly Hobby wrapping paper for only $3.50 USD in her Etsy shop (wanderlustNpixiedust.etsy.com) along with other special treasures.

Learn more about Valerie at http://wanderlustnpixiedust.typepad.com/

More Artists to Come!

My 90 Artist Features have only just begun! There is so much talent yet to be discovered and I will return to my Features shortly (promise!).

However, as life and business sometimes collide, I have been very busy preparing for a Craft Show this weekend and tying-up loose ends before we head off on our BIG family vacation.

So, have no fear! I will promptly return to my Artist Features as soon as life slows down just a little :)

Artist Feature - ANNA of A ROSE BY NAME

A member of the ETSY Bead Weavers Street Team, Cleveland Rocks Street Team and Boomers and Beyond Street Team, avid military supporter, wife and mother of two teenagers...Anna is one busy woman! Anna hails from Akron, OH, and has been bead weaving for several years, admitting that as time has passed the designs have become more intricate and the beads even tinier.

The Bead Woven bracelet, "Geometric Gemtones" featured above, is available in Anna's Etsy shop (http://arosebyname.etsy.com/) and is listed for $40 USD. I think this bracelet is exceptional for a few reasons: L-O-V-E the pattern, the colors are perfect, the square button is the perfect finishing detail that really defines the quality of this piece.

To learn more about Anna, visit her blogs: http://arosebyname.blogspot.com/ and http://arosebyname.wordpress.com/

Artist Feature - ABBI CARICCO

Located in the mountains of western Virginia, Abbi Caricco (aka Lunachick) is a jewelry artisan and chainmailler. She strives to make unique and one-of-a-kind pieces showcasing intriguing gems and interesting shapes then coupling them with more traditional materials like sterling silver, aluminum and brass.

A few examples of her chainmailling talents and use of unique gemstones can be seen above. The chainmaille piece is a Steel Byzantine Patterned bracelet and can be purchased for $15 USD. The Peruvian Pink Opal necklace can be purchased for $25 USD. Both pieces can be found at http://lunachick.etsy.com/

Artist Feature - SPARKLY STRANDZ

Located in Friendswood TX, Sparkly Strandz began making jewelry more than 10 years ago. It all began while in college when a family friend, who was also a jeweler, taught her how to string/knot pearls. In addition, Sparkly has been crocheting for over 25 years! The combination of her talents are used to create wonderful and sensible crafts.

An example of her crochet work can be seen above. The adorable little Cowgirl Booties can be found in her Etsy shop (http://sparklystrandz.etsy.com/) for $12 USD and come in pink, lavender, black, and white and are available in sizes 0 - 9 months.

Artist Feature - EVA ESPIRITU

Eva Espititu (aka Alilsumptinsumptin) is an avid animal lover and proudly donates a portion of her sales to help animals in need. So far this year, Eva has raised and donated over $1,000 USD to the Humane Society of the United States (HSUS) to help support their cause of ending cruelty to animals.

In addition, Eva enjoys creating one-of-a-kind artisan jewelry creations and has been doing so for about three years. Her love of whimsy and lampworked beads is deftly expressed throughout her jewelry designs. Each lampworked glass bead is truly art in miniature.

“Grrr, Wild Thing 2” is featured above and can be purchased from Alilsumptinsumptin’s Etsy shop for $70 USD. 100% of the proceeds from the sale of this choker style necklace will be donated to HSUS! To see more of Eva’s work, go to http://alilsumptinsumptin.etsy.com/

Artist Feature - MY FAIRY BABIES

Hyla is the driving force behind My Fairy Babies and Faewood Creations. A mother of three and located in Weedsport, NY, Hyla creates adorable little fairy-themed plushies and whimsical jewelry designs!

Hyla has been offering her creations on Etsy since June 2007 and is a proud member of the Fantasy Artists of Etsy who specialize in Celtic, Medieval, fairy tales, and invented creatures.

Hyla is also very proud to announce that she was the winner of the Fantastic Fall Fantasies Contest! Her doll “Guinevere: The Queen Autumn Fairy” was the winning entry! Guinevere, pictured above, can be purchased in her Etsy shop (http://myfairybabies.etsy.com/) for $15 USD. Additionally, Hyla’s “After the Rain Fairy Earrings", also pictured above, can be purchased in her other Etsy shop (http://faewoodcreations.etsy.com/) for $20 USD.

Artist Feature - PATRICIA VENER

Patricia Vener (aka Silver Dragon Designs), in my opinion, is a beadweaver extraordinaire! The details and precision in her work is beyond words. I can only imagine the time and patience she must have to accomplish these wonderful miniature works of art.

A resident of Handen, CT, Patricia originally hails from New York state. It was while in NY at the tender age of four, she visited a local museum. Mesmerized by the textile and beadwork of Native Americans, she knew art was in her future.

Patricia's path as an artist, however, was a combination of both fine arts and performing arts. She is a retired ballerina as well as a published artist, having done illustrations for a CD picture book, “Papa Cardinal Finds Breakfast” by Sandra Wellborn. If dancing, drawing, painting and beadweaving weren't enough, Patricia also hold a Masters Degree in Astrophysics from Rensselaer Polytechnic Institute in Troy NY and has worked as an astronomer and still teaches astronomy as an adjunct professor for University of Maryland University College!

The piece featured above, "Red Sky at Night" incorporates a Russian variation of the Peyote stitch. The earrings can be purchased in her Etsy shop (http://silverdragon.etsy.com/) for $80 USD. To learn more about Patricia, read her Blog at http://vener-art.com/

Artist Feature - REN ADAMS

A traditional Chinese brush painter, Ren Adams (aka PlasticPumpkin) calls Albuquerque, New Mexico home. Ren works in a variety of mediums: mixed media assemblages, pencil, marker, acrylic, Chinese brush painting, watercolor, oil pastel, pen & ink, and just about any material that isn't nailed down.

Having limited exposure in graphic arts, I found this statement to be particularly insightful, "While some artists shun people who work 'across the board,' I embrace and explore the inherent differences between artistic mediums. Each speaks its own language, offers its own native terrain, and awakens the senses in enjoyable ways." Well said!

To learn more about the artist, visit Ren's Etsy shop (http://plasticpumpkin.etsy.com/). The painting, "Trio of Sea Nettles" featured above can be purchased for $40 USD.

Artist Feature - ANNE DUNDAS

Being a jeweler myself, I can truly appreciate the work of a fellow jeweler. Anne Dundas does a superb job of creating colorful and chic works of adornment!

Hailing from Sydney, Australia, Anne has been creating jewelry since 2004. However, her talents do not stop at jewelry, Anne also is a lampworker; creating colorful and whimsical art in molten glass. Believe it or not, her talents do not stop there either. Anne also does graphic design! You can see examples of her design work here: http://www.annedundas.com/graphics/

The piece, "Moon Glow", pictured above, features dyed purple moonstone and a handmade Byzantine chain in sterling silver. The necklace can be purchased in her Etsy shop (http://annedundas.etsy.com/) for $215 USD. Simply gorgeous!

You can learn more about Anne and her many talents here: www.annedundas.com/blog

90 Artists in 90 Days

I hope I have piqued your interest over the past week with my Artist Features. But, are you scratching your head wondering what all the Artist Features are about? Well, let me take a moment to explain.....

As many of you know, I have a virtual shop on Etsy.com where I currently market my jewelry. Etsy has grown substantially over the past two years and continues to grow everyday. In the spirit of community, a number of Etsy members joined in the 90 Artists in 90 Days Challenge. The goal is to have 90 participants feature one of the other 90 participants in his or her Blog each day. It’s kind of like a “meet you neighbor” activity. Not only are the 90 participants getting to know each other better, but the readers of each of the 90 Blogs are also getting to know the Etsy crafters on a more personal level.

So, I hope you will stay tuned and get to know the remaining 90 artists and crafters just a little better!

Artist Feature - EARMARK INVITATIONS

Headed up by Bridgette and Mike, Earmark Invitations aims to "Create Happiness" in paper. And I must admit, many of their designs did put a smile on my face!

But don't be fooled by their name, invitations are not their only product. Greeting cards, personalized journals, and even pencils can be found in their Etsy Shop, Http://earmark.etsy.com/

In fact, the adorable Apple Pencils (pictured above) can be purchased for only $1.00 USD. Wouldn't that make a teacher's day?

If you ever need personalized greeting card, birthday cards or note card sets, they will be more than happy to accommodate your needs. Oh, and those birthday cards....for $7.50 they will use the names, text, colors and/or images that you would like! How special would your recipient feel?

You can learn more about Earmark Invitations at: http://eigreetings.blogspot.com/

Artist Feature - GINNY HEADLEY MASERANG

Texas resident and jewelry designer, Ginny Maserang, strives to create unique and original works of art jewelry. Rarely making the same piece twice, Ginny prides herself in creating beautiful jewelry by using semiprecious gemstones, wire, and glass. She carefully chooses the colors, textures, and materials to create balance and richness in her designs.

The necklace featured above is entitled, "Olive Branch, Tree of Peace" can be purchased for $93 USD in Ginny's Etsy shop (http://thatsheadley.etsy.com/). This exquisite necklace features freshwater pearls, citrine, serpentine, and apatite gemstones. A true work of art!

To learn more about Ginny and That's Headley, visit her blog at http://thatsheadley.blogspot.com

Artist Feature - TIFFANY TESKE

Tiffany Teske has loved photography since she was 7 years old, though it would be many years before the shutter bug’s bite would truly take hold.

Tiffany studied ballet, creative writing, and art in high school but did not take photography classes. Instead, she was in the “after school photography club" and was taught by a science teacher how to use the darkroom. Some the chemicals got into her blood and after roaming the US for 5 years (Arizona, Florida, Connecticut, & New York) she settled in the small town of Carrabassett Valley, Maine. While there, Tiffany decided to go to the University for.... nursing? Well, she did start the pre-requisite courses, but luckily fate stepped in! After one summer color printing course and some credit mishaps on the University’s part, she switched her major to photography. Tiffany graduated from the University of Maine at Augusta with both an Associate of Arts in Photography (Magna cum Laude) in 2000 and a Bachelor of Arts Joint BA in Art and Photography (Magna cum Laude) in 2002.

During this time she met her future husband, who was from Ottawa, Ontario, Canada. Tiffany now resides in Banff, Alberta, Canada, with their toddler, Quinlyn.

The photo above is entitled "NYC Tulips" and can be purchased for $30 USD on Tiffany's Etsy shop (http://tiffanyteske.etsy.com/).

She explains the process used to create this amazing photograph here: "To begin this unique photographic art I capture an image on slide film. The slide is then projected onto Polaroid pack film which is peeled prematurely. The “waste” side of the film pack, which contains processing chemicals, is then placed face down onto wet watercolour paper and brayed (rolled over with a print making brayer). The result is a one-of-a-kind hand-pulled photographic transfer of the original slide image. The original image can be transferred an unlimited number of times but the resulting transfer will always vary from the last. Each transfer is approximately 3 ½” by 4” in size and is hand signed (both on the image and the mat). This transfer comes with a hand cut, acid free, museum quality archival mat, which has outer dimensions of 8x10."

Artist Feature - STUDIO MARCY

Marcy Lamberson is a glass artist from Atlanta, Georgia. She loves making people smile through her whimsical beads and sculptures. Even her pieces have funny and whimsical names. Take for example the bead in the photo above. It is entitled: "Do Not Get KOI With Me." Oh, that puts a smile on my face!

Marcy uses a 2000 degree (yikes, that's HOT) torch and most of her glass comes from Murano, Italy. Every one of her pieces is kiln annealed for durability.

Marcy teaches and enjoys taking on custom commissions. She works out of her sun room studio overlooking a garden and wildlife. Marcy adds new beads almost daily to her Etsy Shop, so stop by often. The Koi Bead, pictured above, is for sale in her Etsy shop for $16 USD. You can see more fantastic beads at: http://studiomarcy.etsy.com/

Artist Feature - GIFTBEARER

Pippit Carlington has been creating art ever since she was old enough to pick up a paintbrush. At age 5 she was composing songs on the piano; teaching herself to play by ear. She often found herself re-designing things she saw around her. In 6th grade she constructed the class mascot; a 4 foot-tall owl sculpted out of paper mache. In junior high she began selling various art items she had made. Over the years Pippit went on to receive formal art training at Callenwolde Center for the Arts, The Atlanta College of Art, and Atlanta Jeweler's School and Studios. Pippit works in several mediums: acrylics, watercolor, drawing, clay sculpture, and jewelry. A multicultural influence is evident in her work reflecting a diverse heritage of Iroquois Indian, Hawaiian, Russian, Jewish, and French Canadian. Pippit is strongly influenced by nature, political and social issues, and uses her art to educate the public.

Pippit has become involved in a number of volunteer efforts; including providing online support and treatment information to people with autoimmune diseases, and has donated art items to benefit the survivors of Hurricane Katrina.

"Fall Finery", a Carnelian and Serpentine Necklace (pictured above), is accented with Vermeil beads and a lovely Carved Carnelian Leaf, typifies Pippit's love of nature. The colors chosen compliment the season and the gemstones have been carefully chosen for their luster and overall quality.

The necklace measures 18" in length and can be purchased from her Etsy shop (http://giftbearer.etsy.com/) for $130 USD.

Round # 7, ART vs. CRAFT

I made the cut. So, if you are in the Milwaukee area on December 8th, stop by the new venue and do a little holiday shopping! It promises to be an awesome event!

http://www.artvscraft.com/

Enjoying some Peace and Quiet

On a personal note: The kids are back in school now, I just graduated Magna Cum Laude with my Bachelors in Business Administration a few weeks ago; now I am enjoying some much needed down time before the holidays have everything kicking it up in high gear!

Tomorrow I will find out if I have been accepted into this winter's Artvs.Craft show in downtown Milwaukee. The event is going to be held on December 8th. I thoroughly enjoyed this summer's event and would be delighted to participate again! This time the promoters will be having a mini-fashion show! That promises to be fun and interesting. You can read more about it here: http://www.artvscraft.com/

I will be adding another installment of my personal interviews soon, so be on the look-out for the new addition!

HERE I am!

Let's see...we've covered topics such as preparing for entrepreneurship, logos, colors, fonts, photography, business cards, quality workmanship, materials, pricing, and a few more. What are we missing? Publicity. Now that your business is coming together, how will you let other people know you exist?

There are a number of outlets that can be used to "get the word out" about your business. I will list a few:

• Website
• Social networking forums/websites
• Press release
• Blogs
• Friends and relatives
• Newsletters

I can't count the number of times I have been asked, "Do you have a website?" Today, the Internet has become a vital tool in so many household across the globe. Even as a consumer, I shop and compare products online. I will even look for restaurant menus online before choosing a location to dine. I check store hours, weather conditions, current events, etc, etc, etc! Not investing in at least a simple brochure-type website is a costly mistake.

Social networking may or may not bring direct sales, but could give you sales leads and referrals. I have purchased many gifts from independent business I would not have otherwise known about because of these networking groups. http://www.indiepublic.com is a relatively new site, but is quickly growing everyday.

The mysterious press release. In all honesty, I can devote an entire post to this subject, so I will leave it for another day.

Blogs are fun and a purely personal choice for many business owners. Some feel blogs may give out too much personal or proprietary information. Others use them for keeping in touch with friends or family. And, myself, share little tid-bits that I think and hope other new business owners may find of use or can help them become a little more successful.

Friends and family are a great (and free) source for spreading the word about your business. Ask them to post flyers at their places of business, Church bulletin boards or wherever they have access to. Again, the point is to get your name out there and build your brand identity.

Newsletters are also a great resource. If you are vending at a craft show, ask customers and non-customers alike to sign up for your newsletter. There are several free and low cost newsletter dispersing firms that can help you in this area. Again, the point is to have a constant reminder of your business. (But don't be too pushy or every newsletter will end up in the "junk" folder)

Coming SOON

Soon you will find Elements by Dawn at http://www.circlecircledotdot.com along with other talented independent designers. So, if you are looking for a unique handmade gift, check it out!

The GOOD, the BAD, and the UGLY

Networking. It's about meeting other people. Some may be like you, some may be completely different, but more than likely you have something in common with each other.

Why do we network? It may be as simple as camaraderie. Finding a like-minded soul to share a cup of coffee with. Perhaps you are seeking a PR rep, or photographer, or what retail and craft shows are "a sure bet." Networking allows you to find what you might be looking for without having to spend hours researching, making phone calls, and doing some footwork. Basically, it makes your business life a little easier. That's the GOOD.

However, as an artist, the truth is there are folks out there who will want to rip you off. Some will give you false leads just to get you to part with your limited supply of cash. Others will hook-up their friends. (Of course there is nothing wrong with referring friends, as long as the intention is to help a fellow crafter.) Others will copy your designs and present them as their own. Some will try to to blacklist you to up their careers. Unfortunately, the list goes on. That's the BAD.

In life and in business, there are risks. I wish I could wave a magic wand and make everyone successful. But I cannot. We all live and learn. Perhaps the best advice I can give about networking is this:

Don't be lazy! Take advice. But never take someone else's advice as golden. After all, what might have been a success for them, might not work out well for you. That's life. Now go do a little research on your own and couple that with what you have learned from networking to form the best possible advice/leads/scenario. Understand that all risks should be calculated risks! That's the UGLY.

Just a CLICK away

Or maybe a snap.

Great photography. But why is photography important? The obvious reason is that because most crafters either participate in an online gallery of sorts of have their own ecommerce site. Customers cannot touch your product, so you must be able to provide an exceptional visual representation of your product coupled with a wonderful (and accurate) product description.

Therefore, photography is another subject and art form that, besides photogs themselves, crafters need to develop (no pun intended). I'm sure most of us can spot a great photograph right away. It is crisp, clear, bright, in focus, and interesting. More than likely the subject of the photo is quickly identified. These type of photographs are what draw people in. They want to see more, know more, and get their hands on whatever is in the photo. Obviously, this is the type of photography we want to use for our products.

A not-so-great photo is muddy, dull, uninteresting, maybe even distracting. It's a real ho-hum, boring, don't-even-glance-at-it-twice kind of photo. Again, obviously, this is not the kind of photos we want to represent our work.

In my opinion, this is one of the most difficult topics an artist will tackle. How does one get "great photos?" Some folks will tell you it's all about your camera, some will say it's the photo editing software, some will say lighting, and still others will say something entirely different. I have found the truth lies in all of these factors. Some more than others, I must add.

Normally I would just tell you what has worked for me in the past and what learning curves I have had to overcome. However, when it comes to photography the variables are just too great. I don't know what type of camera you have, what your studio set-up is, what type of photo editing software you have access to, what type of spending budget you have, etc.

At this point I am going to make a suggestion that some readers may dislike, and other may love, but....GO READ! Search the bookstore for books on photography, read forums, get a copy of Consumer Reports that discusses cameras, find a few copies of various craft and art magazines that have articles on photography, scour the library, ask friends and fellow crafters for opinions. In a huge nutshell....do some homework. You will save yourself some pain and agony and maybe even some cash by doing some very pointed research.

Where should you start? I love the library. More than likely many of the magazines I have suggested are available (for free) at the library. Ask friends and coworkers. (Some may think photography is a highly guarded secret, so don't be put off if they zip their lips on the subject.)

Of course...take a few shots and choose the ones that YOU think are best and ask for outside opinions. Listen to what they say and ponder it. It is always difficult to separate yourself from your art, and as a human, criticism is hard to swallow. But, hey, when you are able to look at your art or photography with neutral eyes, good things are sure to follow.

Now go do your homework!